Robert L. Ireland Jr. – EVP, Managing Creative Director

Rolling Stones Exile on Main Street, The Clash London Calling, Allman Brothers Eat a Peach

What about Bob?  Good question.  Bob likes to hunt, more on that later.  Bob Ireland
is our EVP Managing Creative Director.  A jack of all trades if you will.  Most of the time
he oversees anything to do with advertising, design and digital marketing as well as the
global media planning and buying department.  He fancies himself a bit of a writer and
is quite a keen photographer (check out his new office), causing partner (business) 
Jim to keep an eye on his prose and general whereabouts.
 
It all started at Saatchi & Saatchi advertising where he cut his teeth (and met Jim) on
Johnson & Johnson, Sara Lee, Paramount, Lorillard, Helene Curtis, etc.  After learning
the packaged goods approach, he moved over to a start-up shop run by a couple hot shot
creative guys from Scali McCabe & Sloves.  At Hampel/Stefanides (now Cramer Krasselt
NYC), he managed the Castrol motor oil business, Court TV, Smith & Wollenksy Group,
Partnership for a Drug-Free America and a host of Internet businesses during that first
ill-fated tech bubble.  After a solid run there, Bob consulted with private equity firms on brand
stewardship, and after a second appeal (there’s more to this story), joined Jim as a partner
in Sharp in 2004.  The rest is history.   
 
When he’s not building brands and other things, he likes to ride around in his pickup
truck and hunt.  We think that’s okay because he cooks and eats it all, from rabbits to fowl. 
He will tell you his greatest adversary is the crow (we doubt he eats those). Bob does more
worthwhile things in his free time like serving as trustee for The Boys’ Club of New York,
The Waterfowl Research Foundation and previously Westminster School.  Bob also serves
on the Ducks Unlimited National Marketing and Communications committee and recently
got involved with Westminster Kennel Club (this must have to do with hunting, right?).