We worked with Abacus and Gonkowski to tell his personal recovery story, launch CBDMedic to the public, and build a platform for him to advocate for CBD to be available, safe, and legal for all professional sports athletes. We hosted a scrappy photo shoot to create a bank of branded imagery to ensure coverage included our product news. We concepted a landing page and social media strategy to improve SEO for the brand. And we secured exclusive 1x1 interviews to select media to ensure depth of coverage as well as reach. His story and our associated imagery took off online and across the media.