Fall 2023 High Point Market – a tentpole moment in the A&D industry – provided a perfect platform to kick off our work. We leveraged one-on-one media tours for the brand’s Fall Collection to give select top-tier editors a sneak-peek at the Outdoor Collection – building instant buzz and allowing us to quickly gauge interest for upcoming Spring issues far before editorial was underway. On-site, Architectural Digest, Elle Decor, House Beautiful, Veranda, and Luxe Interiors + Design all expressed interest in covering the news.