In response to the investigation into a popular fast food sandwich shop’s tuna, Good Catch Plant-Based Seafood wanted to motivate consumers to encourage the chain to go #FishFreeForGood. Needing to act quickly, Sharp worked with Good Catch to create the OurWay food van. The pop-up sandwich shop toured the popular fast food locations across New York City and Austin, treating hungry sandwich lovers to free fish-free subs. Sharp executed a national and regional media blitz to spread the word of Good Catch’s craveable plant-based seafood and prove there is nothing fishy going on when it comes to its 100% fish-free tuna.