Our Solution
To create a lively launch moment that would be newsworthy and Instagrammable, Sharp aligned with a boutique fitness studio specializing in dance-style workouts to host an event for media. We turned the space into a colorful HI-CHEW destination with vibrant tropical elements, fruit-inspired chia and açai bites and HI-CHEW infused smoothies and conscious cocktails.
Over 20 top-tier media and influencers from Good Housekeeping, PopSugar, Food Network Magazine, Byrdie, US Weekly, and InStyle were in attendance to experience HI-CHEW’s Superfruit Mix, dance it out, and cool down with drinks and candy in hand.
Alongside the one-of-a-kind experience, Sharp executed a national media blitz announcing the new product offerings from the immensely fruity, intensely chewy candy brand to a wide consumer audience.
As a parting gift, Sharp created must-have exclusive HI-CHEW swag, including sweatshirts, headphones, and workout bags, that editors couldn’t wait to get their hands on.
The REsults
HI-CHEW’s Superfruit Mix has been met with excitement among media and consumers nationwide, with resulting coverage in top-tier publications including Refinery29, Thrillist, The Washington Post, BestProducts, Hypebeast, and more.
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Top Tier Media and Influencer Attendees
