Our Solution
To gain widespread attention and fanfare for the new offering, Sharp built the first ever HI-CHEW Fantasy House. The team took over a home in a fantasy location (Palm Springs, CA) and turned it into the ultimate HI-CHEW experience - filled with HI-CHEW magic, candy, and more. We launched a consumer sweepstakes in which one lucky HI-CHEW fan won the chance to stay over at the HI-CHEW Fantasy House, and used the property as the ultimate venue for media and influencers alike.
Attendees had a chance to tour the Fantasy House - filled with curated, individual Fantasy Flavor rooms, a ‘Make Your Own’ HI-CHEW mix candy bar, and a full HI-CHEW outdoor experience featuring branded merchandise, games, a beautiful photo setup, and a special performance by the Aqualillies, a group of synchronized swimmers.
We expanded our reach with a national media blitz and coordinated a unique ‘dreamy’ mailer for top-tier media, inclusive of the new Fantasy Mix, HI-CHEW tye dye sweatshirt, candy-filled pinata and more.
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