An innovative take on “try before you buy,” the KEC concept kicked off with a 10,000-square-foot global flagship in Flatiron, New York — marking the first of nine locations to launch worldwide that allow designers and consumers to test Kohler product and technology before purchasing. Sharp developed a comprehensive media strategy that involved securing exclusives in top-tier design and commercial real estate outlets like Architectural Digest and The Wall Street Journal; facilitating pre-opening one-on-one media tours; ensuring a robust media presence at the official grand opening party; and maintaining the momentum post-launch with one-on-one media appointments at the KEC Experience Center suite: A private, on-site bathing area boasting the latest KOHLER bathing innovations. Said one editor of her unforgettable, spa-like KEC NYC experience: “A shower so nice, I shampooed twice!”