Sharp employs an ongoing, strategic, and proactive media outreach strategy to drive awareness for Kohler’s state-of-the-art intelligent kitchen and bathroom products. To support these education efforts, Sharp leans on intel from various sources -- including internal data, expert insight from Kohler’s opinion leaders, trend analysis, and more. Notably, Sharp developed and facilitated a poll revealing that more than half of Americans are interested in adding technology features to the bathrooms in their current home. Through long-held relationships with key media outlets, Sharp shared the news with journalists alongside timely and relevant products, yielding tremendous exposure for Kohler.