We took inspiration from the unique brand assets and guidelines, leaning into the vibrant colors of Jamaica, the connection to the natural world, and the inspiring language from the OneFirelight website and product. From the beginning, the diverse instructors were positioned at the heart of the brand, and tapped into their unique stories to bring our pages to life. We developed the copy, design and structure for Instagram, Facebook, TikTok and YouTube and built a strategic content approach to reinforce the brand on a daily basis.