Working with the executives at Spirit Halloween, our team developed a creative news engine that leveraged timely and trendy themes in pop culture, lifestyle, fashion, kids/cartoons, Hollywood, Netflix, food, and more. We also developed YouTube influencer programs on makeup tutorials, Snapchat events, Facebook Live sessions, and we hosted a first-ever Halloween Media Event attracting top-tier editors to discover and explore of-the-moment Halloween trends. For the editors unable to attend, we hand-delivered (in costume) Halloween ideas to further drive media coverage.