Our Solution
Sharp developed an influencer marketing strategy to connect with a diverse audience, including gamers and tech-focused creators across the U.S. Focused on three key campaign moments, we carefully identified partners who aligned with key segments in the gaming and tech space to highlight how high-performance seating can enhance their at-home setups. Our partners included “cozy gamers” like Maisey Leigh, tech reviewers like Tayllor Lloyd, and design-focused creators like Ben Taylor.
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Each phase was strategically developed to highlight a specific category, starting with tech reviewers who promoted Steelcase sales during the holiday season. The second phase focused on female gamers, celebrating the diversity of women in gaming. The final phase demonstrated how a home office can be both highly functional and beautifully designed.
These partnerships created long term value, as influencers continue to organically showcase Steelcase in their content. The ongoing exposure has boosted reach on platforms like YouTube, keeping Steelcase top-of-mind and driving credibility.
Sharp also collaborated with Steelcase to integrate the influencers into their affiliate marketing platform, offering commission-based incentives and performance tracking. This approach not only rewards creators for their impact but also provides valuable insights into campaign results.
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The REsults
Influencer content has reached audiences across Instagram, TikTok, YouTube, Twitter, Facebook, and Kick Stream, showcasing Steelcase’s high-performance seating in diverse and engaging ways. It has also provided valuable data around sales conversion, allowing the brand to build on successful relationships over time.
