The REsults
Through Sharp’s work, YCN attracted a record number of attendees, sponsors, and editors. Sharp expanded the audience to include influencers from the worlds of interior design, fashion, lifestyle, and the arts, and this became the lynchpin for top tier media coverage. We secured extensive coverage in The New York Times, New York Magazine, Vogue, Town & Country, Forbes, Bloomberg, Barron’s, The Observer, Avenue, Quest, DuJour, among others. The positive word-of-mouth leading up to the event also supported the push for a record number of committee members (30% growth year-over year). Smart, collaborative partnerships led by Sharp’s Events team resulted in robust on-site sponsor activations, and a high-energy, buzzy event — all contributing, most importantly, to a 57% increase in funds to support the critical work of the East Side House Settlement.