‍Andreu World kicked off NeoCon 2025 in their spectacular new showroom, debuting nearly a dozen exclusive new collections alongside presentations by renowned designers and a party in celebration of the brand’s 70th anniversary. 

Dubbed the world’s most important event for the commercial design industry, NeoCon takes place annually at The MART in Chicago. Andreu World welcomed designers, media, students, and design enthusiasts to their newly-opened 20,000sqft showroom to experience the brand’s innovative designs and engage with media-moderated presentations by renowned designers Patricia Uriquiola and Benjamin Hubert.

To support Andreu World at NeoCon 2025 and highlight its 70th anniversary, global leadership in sustainability, new Chicago showroom, designer presentations, and new product introductions, the Sharp Think team secured 15 on-site media appointments (a 50% increase YoY), developed press releases and press kits, facilitated on-site photography, coordinated key interviews, and more. 

To-date, we’ve secured 27 pieces of coverage across top-tier trade and design publications, surpassing our KPIs and achieving a more than 30% increase in placements compared to 2024. These placements resulted in more than 3 million impressions (and counting!).

In addition to media engagement, Sharp supported the amplification of Andreu World’s presence with key award submissions. The new designs were recognized with an impressive nine Best of NeoCon awards, including the Sustainability and Innovation Award, as well as a HiP award.