Sharp worked closely with Sloomoo, the immersive slime museum, to develop a multifaceted partnership that reimagined HI-CHEW’s flavors and engaged visitors in a sensory experience. The components included four new HI-CHEW-inspired slime scents – each launching exclusively in a unique target market - Strawberry Ice Cream (New York), Tropical Pineapple (Chicago), Peach Infrusions (Atlanta), and Sweet & Sour Watermelon (Houston) – as well as sensory experiences allowing visitors to play with the HI-CHEW slimes or create their own at the DIY bar with custom HI-CHEW scents.