For the first time, we designed and deployed a high-energy social influencer program that brought industry insiders behind-the-scenes leading up to the fair and gave them special access to on-site events like Young Collectors Cocktails. The content sparked interest among new, younger audiences and broadened the appeal of the fair overall.
Top tier media were granted exclusive access, generating in-depth feature coverage in outlets including The New York Times, The Financial Times, Barron’s, New York Magazine, and Architectural Digest, and more.
