TEFAF first engaged Sharp to develop a holistic launch plan, integrating PR, social media, influencer marketing and special events. We build on the campaign each year, evolving TEFAF New York’s reputation from a buzz-worthy, new-kid-on-the-block to a revered feature of the NYC art calendar. In tandem, Sharp has raised the profile of TEFAF and its anchor fair in the Netherlands with U.S. media and audiences.