Sharpies are experts on all things pop culture -- and when we see an emerging trend, we’re quick to identify ways we can position our clients within the conversation.
When Netflix’s “The Queen’s Gambit” became an immediate hit this fall, our team was inspired by the show’s stunning 1960’s set design and vintage chess sets. We thought our editor friendlies across shelter and luxury lifestyle outlets might feel the same way. So, we worked together to brainstorm an approach for our Creative News Engine that would tap into the emerging trend and shine the spotlight on our home and design clients.
We drafted a “get the look” pitch incorporating 1960’s-inspired decor and checkerboard motifs from Sharp clients across furniture, surfaces, and wallpaper. We were also able to proactively secure a stat from client 1stDibs indicating that chess set sales had increased 100% year-over-year in the 30 days following the show’s release.
Our proactive efforts generated immediate coverage for Sharp clients Arteriors, York Wallcoverings, Cosentino and 1stDibs in stories about the design elements of “The Queen’s Gambit.” Here are a few of our favorite placements:
Call it “The Queen’s Gambit” effect -- with a dash of Sharpie trendspotting.