We’re on a quest to transform Four Hands from “a brand you’ve never heard of” into “the brand you can’t live without.” Our latest coup? The launch of Amber Lewis x Four Hands collection, the brand’s first-ever designer collaboration.
Sharp drove a PR program that consisted of several components:
- Sneak peek press trip that enlisted journalists representing Apartment Therapy, Aspire, CNN Underscored, Real Simple, Southern Living, The Spruce, and Veranda
- 24 press appointments at High Point Market, including publications like Elle Decor, House Beautiful, Luxe Interiors + Design, Traditional Home, Business of Home, and more
- Partnership with Business of Home that produced a panel discussion between Amber Lewis and Adam Dunn, Four Hands VP of Design - moderated by BOH’s Dennis Scully
- Exclusive reveal in Veranda, “Four Hands Just Launched Their First-Ever Collaboration with Amber Interiors—And It's Too Good”
- Private dinner with House Beautiful, generating a feature story
- Proactive pitching blitz that generated coverage in top media including Domino and Homes & Gardens
To date, the team has generated 1 Billion impressions, resulting from more than 40 pieces of coverage - half of which feature Four Hands in the HEADLINE of the story. The high-impact quantity and quality of coverage set a new standard of PR success for the team.
