The start of a new year prompts our reflection upon the year prior, and we can all agree: 2024 was major. In the PR industry, we consider how the landscape and world around us changed, how we can best update our strategies and work flows to better serve our clients and team members, what worked and what didn’t. 

In light of all of the changes that 2024 brought, we asked our team to look toward the future. We’ve peered into our crystal balls and are pleased to present Sharp’s 2025 Future Forecast! We’re optimistic and hopeful about trends on the horizon in AI technology, family-friendly technology awareness, the creator economy, social-first news dissemination, and more. 

Find our predictions for the future of PR right here!