Style recognizes style: As the 1stDibs auction platform remains a huge priority for the brand, the leading marketplace for extraordinary design partnered with Tan France of Netflix’s Queer Eye and Next in Fashion to curate a shoppable collection of his favorite pieces from furnishings and art, to decor and jewelry.
To kick off the press program, Sharp facilitated a reveal of the collaboration to People.com, securing an exclusive feature that went live in conjunction with the launch.
In tandem, Sharp strategically pitched the auction under embargo to key lifestyle and home design media, leading to high-quality coverage of 1stDibs’ partnership with Tan France in target outlets including ADPro and Domino. From there, we took it far and wide.
Media coverage across outlets garnered over 652.5 million impressions to-date:
- AD Pro “Sandow Acquires Design Milk, Design Miami/ Announces Paris Edition, and More News”
- Apartment Therapy “Tan France’s New Show Is All About Designing His Dream House”
- Domino “Tan France Is Building His Dream Home, and One New Item He Wants for It Is Less Than $100”
- People “Tan France Curates Collection of Home Decor in Auction with 1stDibs — and Prices Start Below $100! (Exclusive)”