We’re thrilled to share that Sharp Think has been named finalist in four categories in this year’s PRNEWS Platinum Awards, including the coveted “PR Agency of the Year.”
It’s easy to celebrate when times are good, but when faced with a challenging year all around, it’s particularly rewarding to have the drive, creativity and smarts of our talented group of “Sharpies” shine through.
Below is a look at the nominations we share with our client partners:
Prudential Financial Wellness: Finalist for Industry Vertical > Finance/Fintech
Sharp and Prudential Financial have worked together since late 2018 with the goal of highlighting Prudential’s mission of increasing the country’s financial wellness. As COVID significantly changed the dialogue around personal finance, Sharp successfully pivoted alongside brand ambassador, financial therapist Amanda Clayman, to bring Prudential to the forefront of the conversations impacting American consumers today.
CBDMEDIC Project Recovery: Finalist in two categories: Product Launch, Consumer and Industry Vertical > Healthcare
Sharp partnered with Abacus and their high-profile investor, NFL champion Rob Gronkowski, to build a launch campaign that tied Gronk’s own post-football recovery story to the safety and efficacy of CBDMEDIC. Gronkowksi became a leading advocate for CBD, highlighting his personal use of CBDMEDIC to help him recover and get back in the game.