As “better-for-you” foods continue to shape consumer purchasing trends, Sharp teamed up with food tech startup EQUII to bolster awareness for the brand via national consumer media. Sharp leveraged connections with health and wellness outlets, fitness publications, and lifestyle media to amplify EQUII’s line of products, highlighting the brand’s unique approach to reshaping the protein food market.
Over the past few weeks, Sharp’s targeted media efforts brought EQUII into the spotlight several times, showcasing the brand’s potential to transform everyday meals with added protein and nutrition. This burst of coverage yielded impressive results, generating over 20M impressions, further increasing the brand’s visibility in the consumer market:
- Men's Health, The 10 Best Protein-Enhanced Foods
- Eat This, Not That!, 7 Healthiest Breads for Weight Loss, According to Dietitians
- Woman’s World, Shed Belly Fat Fast with 30-30-30: The Viral Strategy That Helps Women Drop Inches in a Month
- Athletech News, The 5 Best Products For Building Strength At Home