Sharp Think is thrilled to announce that “OurWay,” a campaign our team executed on behalf of and in collaboration with our Good Catch client, has just been named a finalist for Best Promotional Event under the 2022 PRWeek Awards!
This quick-turn campaign leveraged a hot media moment to successfully promote Good Catch’s mission as a company: to create products that offer the taste, texture and eating experience of seafood without harming the environment.
For one day only, we created a bespoke “OurWay” food van to tour across 11 locations in London, New York City and Austin in front of select Subway stores. Our goal was to spread the word about tasty plant-based seafood and prove that there’s nothing fishy going on when it comes to its fish-free substitutes. The food vans also distributed free samples of Good Catch’s plant-based tuna sandwiches.
This recognition comes on the heels of Sharp Think x Good Catch winning Best Food & Drink Campaign in the 2021 Stevie Awards and getting an Honorable Mention for the same campaign in the 2021 PRNews Platinum Awards, Event PR/Marketing category.